CLIENT

MICHELA MEZZETTI

BRAND DESCRIPTION

Michela Mezzetti is a
candy-colored, Bar-
biecore dream turned
into scent — bold, nos-
talgic, unapologetically
sweet. Her fragrances are
like memories dipped in
sugar, crafted to charm
hearts across generations.

PROJECT DETAILS

With Michela Mezzetti, the goal
was to shape a bold, magnetic
identity — blending the founder’s
charisma with the soul of the
brand. The aesthetic? A touch of
Barbiecore, playful yet nostalgic,
echoing the ‘90s with a mod-
ern wink. A vibrant fusion that
speaks to both new and past
generations — a success that
positioned Michela among the
top indie fragrance brands,
especially in the US market.